BEHAVIOR SIMULATION ENGINE
Simulate how 10,000 decision-makers will actually respond to your video creative—before you spend a dollar on media.
MBS Hero · 30-second spot · APAC HNW 35-55
Survey respondents tell you what they think you want to hear.
SimStudio shows what happens when the choice is real.
Each agent is a behavioral profile calibrated against real campaign data. They don't answer surveys—they make decisions based on incentives, constraints, and context.
Calibrated against $2.3M in observed campaign behavior
We capture both what agents say they'll do (survey response) and what they actually do (behavioral choice). The gap between the two is where campaigns fail.
Average gap: 55% between stated intent and actual behavior
Test 100 creatives in simulation. Ship the one that actually works. No A/B tests. No wasted spend. No "we'll optimize next flight."
Simulation costs pennies. A/B testing costs thousands.
Get access to SimStudio and run your first simulation. No credit card required.
Most brands say they want data-driven creative.
Most brands ship creative based on what their CEO likes. Be the exception.
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